The Google Sandbox is supposed to be a filter placed on new websites which is proving controversial. It is alleged that a site fails to receive good rankings for its rich keywords and keyword phrases. Strangely, even websites with well presented content, plenty of incoming links and strong Google page rank, are adversely affected by the Google Sandbox effect. The Sandbox acts as a deterrent for sites, possibly to discourage spam sites from rising quickly, getting banned, and reappearing.
The Google Sandbox may perhaps be deemed as a new website that is put on probation for proper behavior prior to being given full value for its incoming links and content.
Many believe that Google created the Sandbox new site filter, to arrest spam-related sites adding numerous purchased links, and getting ranked high for their keywords, right from the day they are launched. Google understandably considers a high number of links pointing to a site right from the start as suspicious. There is the distinct possibility that spam sites would use various undesirable tactics to get to the top of the search results and profit from heavy sales even prior to being banned. The danger also lurks of spam sites then repeating the process continually. Therefore, new sites are now subject to a form of probation by the Google Sandbox.
The controversy arises from the fact that not all agree that the Google Sandbox exists as a separate filter from other alleged Google filters. There are analysts who believe that the phenomenon merely results from the already existing Google algorithm calculations, and the Sandbox effect is nothing more than an illusion. But the one redeeming news is that Google has nearly admitted that the Sandbox filter is real.
Whereas all types of sites can be placed for scrutiny in the Sandbox, it is more of a threat to the new websites seeking rankings for highly competitive keyword phrases. For those who are anxious to know how long does the site stay in Sandbox, the answer is it varies from one to six months, with three to four months being the normal duration. The simple rule is the more competitive the usage of keyword, the longer the site spends in the Sandbox.
Some people are under the erroneous impression that by joining programs like Google Adwords and Google Adsense they can influence the duration of their website stay in the Sandbox. Please understand that participation in the various Google advertising programs will not keep your site out of Sandbox, or shorten your stay.
Many people wonder what to do when their sites are caught in the sandbox. They should know that it is the ideal time to continue to add fresh keyword rich content and new incoming links to their sites. It is also the right time to add more theme relevant content to the website. Concentrate on adding more keyword rich pages to both on page and off page factors. It is preferable to add a site map and make sure that all pages link properly to one another with appropriate link anchor text. Thus, when the sandbox filter is lifted, your improved site will rise rapidly to its proper place at the top of the search rankings.
Monday, July 14, 2008
Thursday, July 10, 2008
Interesting post in webmasterworld on how punctuation in keywords affect results
"Various punctuation characters have a noticeable impact on search results - mostly from a searcher perspective. As a webmaster, you may find that your users include punctuation in some keywords, and so it can be of use to know what the effect on the results they see is. And besides, knowing how to search Google is one step towards understanding how Google works. This is a spot check of the current handling of punctuation by Google.
Indexed punctuation
Key_word
Underscores are treated as a letter of the alphabet, which is why you can search for an underscore directly. Use underscores in content if your visitors include an underscore when searching (e.g. if you had a programming site).
Key&word
Ampersands or 'and symbols' have fairly unique handling. They're both indexed and also treated as the equivalent of word "and". If there are no spaces separating the symbol and the adjacent letters, the search results are an approximate equivalent of combining results for ["key and word"] and ["key & word"] (note the phrase matching). Use ampersands in copy as is natural for your target audience.
Explicit search operators
Many punctuation characters are explicit search operators, with a documented effect on results. Search operators are not indexed (or at least, they can't be searched for) and so are usually treated as word separators when found within website copy:
Key¦word
An (unbroken) pipe character is the equivalent of boolean OR: a search for [key OR word]. It can be a handy shortcut when conducting complex queries.
Key"word
A double quote triggers an exact or phrase search for the proceeding words (whether you include a closing double quote or not). So in this instance, it's the equivalent of a search for [key word] since a single word can't be a phrase. ["key word] is the same as searching for ["key word"].
Key*word
An asterisk is a wildcard search for zero or more words: [key ... word]. Putting numbers on both sides will trigger the calculator. Occasionally, Google delivers (strange!) results if you search for an asterisk directly.
Key~word
A tilde triggers Google's related word operator - in this instance, a search for both 'key' and 'word', as well as other words related to 'word' - like 'Microsoft', 'dictionary' and others.
Search operator oddities
Key-word
A hyphen (as is probably consistent with language use) returns a mix of results for the words both used separately, and joined together - somewhere between [key word] and [keyword]. It's the preferred word separator within website URLs, since other punctuation characters that are treated as a word-separator have specific functions within a URL.
Others
A few punctuation characters have a strange impact on results - returning far fewer results than for either separated or concatenated words. They are neither known search operators, or indexed characters. These are . / \ @ = :
As far as I'm, aware, all other punctuation characters are treated as simply a space or word separator.
So, do I have too much time on my hands? Probably. But why not confuse whoever looks at Google's search logs by trying a few punctuation searches yourself? ;)
Do you know any punctuation with an effect on results not discussed here, or more about the effect on results of the punctuation above? "
Indexed punctuation
Key_word
Underscores are treated as a letter of the alphabet, which is why you can search for an underscore directly. Use underscores in content if your visitors include an underscore when searching (e.g. if you had a programming site).
Key&word
Ampersands or 'and symbols' have fairly unique handling. They're both indexed and also treated as the equivalent of word "and". If there are no spaces separating the symbol and the adjacent letters, the search results are an approximate equivalent of combining results for ["key and word"] and ["key & word"] (note the phrase matching). Use ampersands in copy as is natural for your target audience.
Explicit search operators
Many punctuation characters are explicit search operators, with a documented effect on results. Search operators are not indexed (or at least, they can't be searched for) and so are usually treated as word separators when found within website copy:
Key¦word
An (unbroken) pipe character is the equivalent of boolean OR: a search for [key OR word]. It can be a handy shortcut when conducting complex queries.
Key"word
A double quote triggers an exact or phrase search for the proceeding words (whether you include a closing double quote or not). So in this instance, it's the equivalent of a search for [key word] since a single word can't be a phrase. ["key word] is the same as searching for ["key word"].
Key*word
An asterisk is a wildcard search for zero or more words: [key ... word]. Putting numbers on both sides will trigger the calculator. Occasionally, Google delivers (strange!) results if you search for an asterisk directly.
Key~word
A tilde triggers Google's related word operator - in this instance, a search for both 'key' and 'word', as well as other words related to 'word' - like 'Microsoft', 'dictionary' and others.
Search operator oddities
Key-word
A hyphen (as is probably consistent with language use) returns a mix of results for the words both used separately, and joined together - somewhere between [key word] and [keyword]. It's the preferred word separator within website URLs, since other punctuation characters that are treated as a word-separator have specific functions within a URL.
Others
A few punctuation characters have a strange impact on results - returning far fewer results than for either separated or concatenated words. They are neither known search operators, or indexed characters. These are . / \ @ = :
As far as I'm, aware, all other punctuation characters are treated as simply a space or word separator.
So, do I have too much time on my hands? Probably. But why not confuse whoever looks at Google's search logs by trying a few punctuation searches yourself? ;)
Do you know any punctuation with an effect on results not discussed here, or more about the effect on results of the punctuation above? "
New Version of Google Talk for IPhone users
If you are a user of Google Talk program then you can now access this one via your iPhone Safari browser as well. It would further work with the iPod Touch. There are some slight differences when contrasted with the desktop version, or else Google kept it as same as possible.
Google's Official Mobile Blog stated "We've just released in the US a new version of Google Talk designed specifically for the iPhone and iPod Touch browsers. In addition to sending your friends Gmail messages from your iPhone, you can now chat with them while you're on the move, too! In your iPhone browser, just go to www.google.com/talk, sign in and start chatting. That's it. Google Talk runs entirely in the browser so there's no need to download or install anything.
There are some differences from using Google Talk on your computer. For instance, in order to receive instant messages with Google Talk on your iPhone, the application needs to be open in your Safari browser. When you navigate away to another browser window or application, your status will be changed to "unavailable" and your Google Talk session will be restarted when you return."
Google's Official Mobile Blog stated "We've just released in the US a new version of Google Talk designed specifically for the iPhone and iPod Touch browsers. In addition to sending your friends Gmail messages from your iPhone, you can now chat with them while you're on the move, too! In your iPhone browser, just go to www.google.com/talk, sign in and start chatting. That's it. Google Talk runs entirely in the browser so there's no need to download or install anything.
There are some differences from using Google Talk on your computer. For instance, in order to receive instant messages with Google Talk on your iPhone, the application needs to be open in your Safari browser. When you navigate away to another browser window or application, your status will be changed to "unavailable" and your Google Talk session will be restarted when you return."
Tuesday, July 8, 2008
Index your catalog with Google
It is a case of dream coming true. You can get all the publicity in the world for your business and limitlessly sell products to online shoppers by indexing your catalog in one of the largest, most popular search engines on the Web - GOOGLE.
Google has lately introduced an advanced system whereby it scans printed catalogs (please note printed catalogs and not online catalogs) into a JPEG format and then runs what is known as an optical character recognition (OCR) program over the JPEG image to convert it into a Web page. The scanned information is then saved to a searchable database.
When browsers enter a search term that matches text in your catalog, Google's catalog search immediately displays a small version of your catalog. The search terms are highlighted in yellow and when they click on the small imagen they can view the entire page. The new service will allow you to search through the contents of catalogs from over 600 companies.
When you are viewing a catalog page, a friendly navigation bar appears at the top of the screen. This bar facilitates your browsing through the catalog page by page, as if you were flipping the pages of a real catalog. Additionally, you can also use a keyword to search within a particular catalog or jump to specific pages within it, using the navigation bar. The bar also lets you know the contact particulars about the catalog merchant.
During the trial period, the whole scanning and indexing process is done free by Google. But it certainly cannot be that such a potentially valuable service will remain free for ever. Rush your catalog to Google before the search engine decides to charge fees and makes this new project a commercial venture. You have two options. Either submit a form to Google recommending the catalog providing all contact information or mail the catalog to Google directly. It is now a great boon to all small businesses to compete with mail order giants without frittering away their entire promotional budget to print and mail catalogs to prospective clients.
As stated earlier, Google Catalogs currently has a collection from over 600 companies. If back issues are included, then the total number of catalogs indexed will be around 1,500. However, Google wants to further raise this number and are vigorously soliciting catalogs from its users as also other catalog vendors. Catalogs pertaining to liquor, tobacco, firearms, or similar products are not acceptable. Catalogs that do not clearly mention the product prices will also not be mentioned. Google is continuously updating its catalog index on an almost daily basis, so new catalogs may appear at any time.
It is pertinent to note that so far, all the catalogs are only from US-based companies. There are no immediate plans to add catalogs from other countries outside the United States. But a rethinking is very likely depending on feedback from users.
Even if you succeed with Google, an online catalog alone may not increase your sales meaningfully. Many online visitors will not be keen to take the pains to call to place an order. They may as well choose another site that allows placing orders online. Get into a state of total readiness if you want to be in the race. It's a great way to get a Web presence and when this is further strengthened by your top search engine rank, you will open the floodgates for interested visitors to enter deep into your Web site.
Google has lately introduced an advanced system whereby it scans printed catalogs (please note printed catalogs and not online catalogs) into a JPEG format and then runs what is known as an optical character recognition (OCR) program over the JPEG image to convert it into a Web page. The scanned information is then saved to a searchable database.
When browsers enter a search term that matches text in your catalog, Google's catalog search immediately displays a small version of your catalog. The search terms are highlighted in yellow and when they click on the small imagen they can view the entire page. The new service will allow you to search through the contents of catalogs from over 600 companies.
When you are viewing a catalog page, a friendly navigation bar appears at the top of the screen. This bar facilitates your browsing through the catalog page by page, as if you were flipping the pages of a real catalog. Additionally, you can also use a keyword to search within a particular catalog or jump to specific pages within it, using the navigation bar. The bar also lets you know the contact particulars about the catalog merchant.
During the trial period, the whole scanning and indexing process is done free by Google. But it certainly cannot be that such a potentially valuable service will remain free for ever. Rush your catalog to Google before the search engine decides to charge fees and makes this new project a commercial venture. You have two options. Either submit a form to Google recommending the catalog providing all contact information or mail the catalog to Google directly. It is now a great boon to all small businesses to compete with mail order giants without frittering away their entire promotional budget to print and mail catalogs to prospective clients.
As stated earlier, Google Catalogs currently has a collection from over 600 companies. If back issues are included, then the total number of catalogs indexed will be around 1,500. However, Google wants to further raise this number and are vigorously soliciting catalogs from its users as also other catalog vendors. Catalogs pertaining to liquor, tobacco, firearms, or similar products are not acceptable. Catalogs that do not clearly mention the product prices will also not be mentioned. Google is continuously updating its catalog index on an almost daily basis, so new catalogs may appear at any time.
It is pertinent to note that so far, all the catalogs are only from US-based companies. There are no immediate plans to add catalogs from other countries outside the United States. But a rethinking is very likely depending on feedback from users.
Even if you succeed with Google, an online catalog alone may not increase your sales meaningfully. Many online visitors will not be keen to take the pains to call to place an order. They may as well choose another site that allows placing orders online. Get into a state of total readiness if you want to be in the race. It's a great way to get a Web presence and when this is further strengthened by your top search engine rank, you will open the floodgates for interested visitors to enter deep into your Web site.
Safe linking in Google
Some useful tips on getting safe inbound links and going for safe reciprocal links
Dos and Dont's of link Building for Google,
Dont participate in any Free-for-all link schemes, all those techniques are not good anymore,
Dont save your links page as links.htm or links.asp, instead you can use names such as link-directory, related resources, related SEO resources, resources etc,
There has been discussions on top search engine forums on whether Google penalizes pages saved as links.html or whether they ignore them,
My point is Google identify's the page as links.htm and ignores the page from showing as backlinks, but the anchor text power is passed over definetely, I found this after a lot of analysis,
I can speculate one solid reason on this links page myth,
Say you have a page with the named links.htm, That page can be just built for links or it can also be a really good resource page, Some people who want to refer good resource sites z tend to name the pages as links.htm or links.asp, So if google totally ignores all pages named like this, then they will miss out lots of useful links,
So Google just take the power of the anchor text and the PageRank(PR) of links and just pass it over, but they prevent it from showing as backlinks( one more thing I have seen is they prevent PR being passed too but that link is counted as a vote) , This is a valid reason and this is what the Google engineers should have had in mind before implementing this kind of tactics, There is no reason this is wrong,
There is a similiar case where anchor text links from irrelevant sites( any page ) do pass the anchor power but dont show up in backlinks, There is a valid reason for it, Any site owner has the right to refer a site with any anchor text they want from any page they like, this is the law of internet, Say you like a site about ice creams but you have a real estate site will you just ignore refering the site because search engines dont like, As a end user many are not aware these links are valued by search engines, You just refer that site as say "best site for ice creams" in anchor text, so do you think Google should ignore this, NO if they do then their wish to crawl most of the web will only be a dream,
They can do 2 things on this case, one prevent PR being passed and other showing the link as backlink, But they should count the ANCHOR TEXT as a vote and the link it self as a vote,
I am thinking almost the same way what a Google Engineer should have thought before writing an algorithm for this, I may be wrong but when you sit and give a thought on how Internet works you can come out with a solution,
Always try to keep your links On-topic, Ontopic links are favoured by all the search engines and it helps search engine optimization a lot, Especially Google gives a lot of weight to links from On-topic sites, A themed relevance is a big boost in all the search engines,
When identifying the themed relevance of a link Google takes into account the title ,content ,anchor text of the page and the actual link of the text. If you are dealing with a really niche market it is hard to find good linking oppurtunities,
Always take the opportunity on inbound links and request sites linking to you to use your keywords in the link text.
That doesnt mean I say dont get links from irrelavant sites, All links are useful but On-topic links carry more value,
Avoid crosslinking between sites that are in the same IP range,
I have seen the following instances,
Instance - 1. Clients having their own server and running many related sites on just a single IP, actually it is a shared hosting different sites sharing the same IP this type of technique is easily detectable by search engines and there is a high change of penalty here,
One of my client who came to me- he has hosted 15 sites on the same IP all sites related to a single topic, say it is about real estate and he crosslinking them, 14 of his sites were penalized and given a PR0 and only one site was valued and the PR of it is 4,
Instance - 2. There had been discussions that happened where many sites are hosted in different IPs but same IP range, These sites were also related ones, they were related to one and other, finally google penalized them due to crosslinking between sites, Same Ip range I am talking something like 214.106.141.52, 214.106.141.53, 214.106.141.54, 214.106.141.55,
One client did this on his own server he crosslinked his related sites heavily almost referring to the other sites from almost all the pages of the other sites he had, and finally all his sites were penalized, none of them showed up even typing the domain name in the search bar,
so the problem here is cross linking, Not just cross linking from one page but cross linking heavily with sites in same Ip range,
Other things that might happen if one escapes cross linking with automated penality is google removing sites manually from the index if they get many complaints about one single person owning many domains and cross linking them,
I heard google guy say this once, they treat this tactic as a Super spam and will be ready to take immediately action when detected, But again it is very rare where people crosslinking sites heavily on their own server,
This is my understanding on crosslinking better stay away from all these stuff,
Don't participate in link schemes like links2you dot com designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web as your own ranking may be affected adversely by those links.
Linking to a "bad neighbourhood" could eventually lead to your own page receiving a penalty.
Ok so what happens when we link to bad neighbourhood, Popular and verified predications
1. Googlebot will stop visiting your site or they come once in a while,
2. Your number of pages will drop from the google index from time to time and finally your whole site will be removed,
3. Your site Will be totally removed from the index automatically when google detects you do excessivive linking to bad neighbourhood for the purpose of increasing link popularity or PageRank,
4. I have seen one type one penalty in google for linking to bad or doubtful neighbourboods or spam site,
What they do they stop regular visits to the site, Instead of doing regular visits they will visit the site once in a while and index it, No ranking penalty nothing but only penalty is reduction of regular visits, Other type of penalty I saw google is showing towards doubtful sites is by not showing any fresh dates near the ranking result of the site,
SO it depends, better to be on the safer side and not to do any linking to bad neighbourhood You should be checking the status of the outbound link often,
There are many instances where google cannot pose a penalty just because they link to a bad neighbourhood,
For example take directories, a guy submits a site a person reviews the site, that time the site might be a great site and he accepts and includes the site in the directory, Ok then after 2 months that site is given to some Search engine spammer and he does all sort of spam and illegal techniques on the site, google picks this up and penalizes the site, So my question should the directory which is still holding a link to a penalized spam site should be penalized,
NO right, the person or company who runs the directory is innocent and they are not aware there is a spam site in their index, google will see all these things, that is why any spam technique you take it is very difficult to implement a penalty due to these type of reasons,
Have you seen the google directory, Some sites on the bottom of the directory are without any PageRank and are listed in the bottom, Most of the sites that are like that are in the penalized list by google ( some might not be ranked) , that doesnt mean that whole category is penalized that is what I meant before, it is very difficult to penalize a site because it links to bad neighbourhoods but it will hurt to some extend,
GUEST BOOK SPAMMING,( dont do it)
Guest book spamming, oops sorry guest book listing is just like a FFA links page, doesnt make any big difference,
Initially when PageRank was introduced people started FFA links page, loading the guest books to increase the link popularity and PageRank, But now google has woke up to the occasion and now they are ignoring most of the links,
IMO guestbook links are totally ignored by google, how they do possible by the guest book code, mostly guest book coding has a definete pattern even if they are different guest books, Better stop linking to a spam guest book and stop spamming them for links
Dos and Dont's of link Building for Google,
Dont participate in any Free-for-all link schemes, all those techniques are not good anymore,
Dont save your links page as links.htm or links.asp, instead you can use names such as link-directory, related resources, related SEO resources, resources etc,
There has been discussions on top search engine forums on whether Google penalizes pages saved as links.html or whether they ignore them,
My point is Google identify's the page as links.htm and ignores the page from showing as backlinks, but the anchor text power is passed over definetely, I found this after a lot of analysis,
I can speculate one solid reason on this links page myth,
Say you have a page with the named links.htm, That page can be just built for links or it can also be a really good resource page, Some people who want to refer good resource sites z tend to name the pages as links.htm or links.asp, So if google totally ignores all pages named like this, then they will miss out lots of useful links,
So Google just take the power of the anchor text and the PageRank(PR) of links and just pass it over, but they prevent it from showing as backlinks( one more thing I have seen is they prevent PR being passed too but that link is counted as a vote) , This is a valid reason and this is what the Google engineers should have had in mind before implementing this kind of tactics, There is no reason this is wrong,
There is a similiar case where anchor text links from irrelevant sites( any page ) do pass the anchor power but dont show up in backlinks, There is a valid reason for it, Any site owner has the right to refer a site with any anchor text they want from any page they like, this is the law of internet, Say you like a site about ice creams but you have a real estate site will you just ignore refering the site because search engines dont like, As a end user many are not aware these links are valued by search engines, You just refer that site as say "best site for ice creams" in anchor text, so do you think Google should ignore this, NO if they do then their wish to crawl most of the web will only be a dream,
They can do 2 things on this case, one prevent PR being passed and other showing the link as backlink, But they should count the ANCHOR TEXT as a vote and the link it self as a vote,
I am thinking almost the same way what a Google Engineer should have thought before writing an algorithm for this, I may be wrong but when you sit and give a thought on how Internet works you can come out with a solution,
Always try to keep your links On-topic, Ontopic links are favoured by all the search engines and it helps search engine optimization a lot, Especially Google gives a lot of weight to links from On-topic sites, A themed relevance is a big boost in all the search engines,
When identifying the themed relevance of a link Google takes into account the title ,content ,anchor text of the page and the actual link of the text. If you are dealing with a really niche market it is hard to find good linking oppurtunities,
Always take the opportunity on inbound links and request sites linking to you to use your keywords in the link text.
That doesnt mean I say dont get links from irrelavant sites, All links are useful but On-topic links carry more value,
Avoid crosslinking between sites that are in the same IP range,
I have seen the following instances,
Instance - 1. Clients having their own server and running many related sites on just a single IP, actually it is a shared hosting different sites sharing the same IP this type of technique is easily detectable by search engines and there is a high change of penalty here,
One of my client who came to me- he has hosted 15 sites on the same IP all sites related to a single topic, say it is about real estate and he crosslinking them, 14 of his sites were penalized and given a PR0 and only one site was valued and the PR of it is 4,
Instance - 2. There had been discussions that happened where many sites are hosted in different IPs but same IP range, These sites were also related ones, they were related to one and other, finally google penalized them due to crosslinking between sites, Same Ip range I am talking something like 214.106.141.52, 214.106.141.53, 214.106.141.54, 214.106.141.55,
One client did this on his own server he crosslinked his related sites heavily almost referring to the other sites from almost all the pages of the other sites he had, and finally all his sites were penalized, none of them showed up even typing the domain name in the search bar,
so the problem here is cross linking, Not just cross linking from one page but cross linking heavily with sites in same Ip range,
Other things that might happen if one escapes cross linking with automated penality is google removing sites manually from the index if they get many complaints about one single person owning many domains and cross linking them,
I heard google guy say this once, they treat this tactic as a Super spam and will be ready to take immediately action when detected, But again it is very rare where people crosslinking sites heavily on their own server,
This is my understanding on crosslinking better stay away from all these stuff,
Don't participate in link schemes like links2you dot com designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web as your own ranking may be affected adversely by those links.
Linking to a "bad neighbourhood" could eventually lead to your own page receiving a penalty.
Ok so what happens when we link to bad neighbourhood, Popular and verified predications
1. Googlebot will stop visiting your site or they come once in a while,
2. Your number of pages will drop from the google index from time to time and finally your whole site will be removed,
3. Your site Will be totally removed from the index automatically when google detects you do excessivive linking to bad neighbourhood for the purpose of increasing link popularity or PageRank,
4. I have seen one type one penalty in google for linking to bad or doubtful neighbourboods or spam site,
What they do they stop regular visits to the site, Instead of doing regular visits they will visit the site once in a while and index it, No ranking penalty nothing but only penalty is reduction of regular visits, Other type of penalty I saw google is showing towards doubtful sites is by not showing any fresh dates near the ranking result of the site,
SO it depends, better to be on the safer side and not to do any linking to bad neighbourhood You should be checking the status of the outbound link often,
There are many instances where google cannot pose a penalty just because they link to a bad neighbourhood,
For example take directories, a guy submits a site a person reviews the site, that time the site might be a great site and he accepts and includes the site in the directory, Ok then after 2 months that site is given to some Search engine spammer and he does all sort of spam and illegal techniques on the site, google picks this up and penalizes the site, So my question should the directory which is still holding a link to a penalized spam site should be penalized,
NO right, the person or company who runs the directory is innocent and they are not aware there is a spam site in their index, google will see all these things, that is why any spam technique you take it is very difficult to implement a penalty due to these type of reasons,
Have you seen the google directory, Some sites on the bottom of the directory are without any PageRank and are listed in the bottom, Most of the sites that are like that are in the penalized list by google ( some might not be ranked) , that doesnt mean that whole category is penalized that is what I meant before, it is very difficult to penalize a site because it links to bad neighbourhoods but it will hurt to some extend,
GUEST BOOK SPAMMING,( dont do it)
Guest book spamming, oops sorry guest book listing is just like a FFA links page, doesnt make any big difference,
Initially when PageRank was introduced people started FFA links page, loading the guest books to increase the link popularity and PageRank, But now google has woke up to the occasion and now they are ignoring most of the links,
IMO guestbook links are totally ignored by google, how they do possible by the guest book code, mostly guest book coding has a definete pattern even if they are different guest books, Better stop linking to a spam guest book and stop spamming them for links
Monday, July 7, 2008
Solving Search Engine Problems
The performance of Search Engines are steadily improving and the problem areas are indeed getting narrower. Today, search engines have attained levels of excellence to serve up fast and relevant information whenever the browser wants it. But problems do arise when you type in a wrong Web address that leads you to a wrong site or receive a number of confusing error messages. You must learn the art of reaching the right website.
We must recognize that spelling errors commonly occur when typing the web addresses. Web addresses must be typed totally free from all errors as each slash, dash, and dot can sabotage your attempts in accessing the required web site.
When you type a Web address into the Address box of your Web browser, if the message you get states the page cannot be found, you have obviously made some mistakes in typing the web address. Check once again the spelling, capitalization, and punctuation of the Web address.
Many search engines are not always sensitive to uppercase or lowercase. For instance, if you type a word in lowercase, search engines will search for all variations. For example, if you search for the word "stores," the search engine will match "Stores," "STORES," and "stores," but if you search for the term "Stores," the search engine will not return sites with the terms "stores" or "STORES."
Whenever you receive the message, "Server error" or "Server is busy," you can experiment with clicking the 'Refresh' button or pressing 'Enter'. You may have presumably caught in traffic jam on the Internet and this is no fault of yours. These error messages are like your getting an engaged tone or a busy signal on the telephone when dialing. The simple message is 'try again'
Quite often it happens you do not get the type of information you are seeking and the results are disappointing. The reason is you have worded in such a manner that has narrowed down the scope of the search engine. Try removing specific terms, or any particular word or phrase and substitute them with synonyms, or more general terms. Are you often confronted with a message that 'page cannot be found'. This happens when a file has been removed or renamed.
When you follow a link and get an error response like - 'File not Found' or '404' or 'Internet Explorer cannot open' - then the reason may be the search engine may be out of date or the URL may have changed, or the site has been permanently gone.
If you find the URL unduly long, the technique is rather simple. All you need to do is delete everything in the address after the first slash. The shortened URL will take you to the main home page for the Web server. When you run into an error message that reads "A connection with the server could not be established, Operation timed out" This is nothing more than a busy signal or, in extreme cases, a power outage. All you have to do is to try again later - the problem is probably with the computer at the other end.
Of course, there are the Multiple Search Engines, otherwise called Meta Search Engines. These search engines query several other web search engine databases in parallel and then combine the results in one list. These multiple search engines are indeed a laudable effort helpful in many ways. However, the problems one encounters with Meta Search Engines are many. They are plagued by time-outs, when search processing takes too long. Since most only retrieve the top 10-50 hits from each search engine, the total number of hits retrieved may be far fewer than found by doing a direct search on one of the search engines.
We must recognize that spelling errors commonly occur when typing the web addresses. Web addresses must be typed totally free from all errors as each slash, dash, and dot can sabotage your attempts in accessing the required web site.
When you type a Web address into the Address box of your Web browser, if the message you get states the page cannot be found, you have obviously made some mistakes in typing the web address. Check once again the spelling, capitalization, and punctuation of the Web address.
Many search engines are not always sensitive to uppercase or lowercase. For instance, if you type a word in lowercase, search engines will search for all variations. For example, if you search for the word "stores," the search engine will match "Stores," "STORES," and "stores," but if you search for the term "Stores," the search engine will not return sites with the terms "stores" or "STORES."
Whenever you receive the message, "Server error" or "Server is busy," you can experiment with clicking the 'Refresh' button or pressing 'Enter'. You may have presumably caught in traffic jam on the Internet and this is no fault of yours. These error messages are like your getting an engaged tone or a busy signal on the telephone when dialing. The simple message is 'try again'
Quite often it happens you do not get the type of information you are seeking and the results are disappointing. The reason is you have worded in such a manner that has narrowed down the scope of the search engine. Try removing specific terms, or any particular word or phrase and substitute them with synonyms, or more general terms. Are you often confronted with a message that 'page cannot be found'. This happens when a file has been removed or renamed.
When you follow a link and get an error response like - 'File not Found' or '404' or 'Internet Explorer cannot open' - then the reason may be the search engine may be out of date or the URL may have changed, or the site has been permanently gone.
If you find the URL unduly long, the technique is rather simple. All you need to do is delete everything in the address after the first slash. The shortened URL will take you to the main home page for the Web server. When you run into an error message that reads "A connection with the server could not be established, Operation timed out" This is nothing more than a busy signal or, in extreme cases, a power outage. All you have to do is to try again later - the problem is probably with the computer at the other end.
Of course, there are the Multiple Search Engines, otherwise called Meta Search Engines. These search engines query several other web search engine databases in parallel and then combine the results in one list. These multiple search engines are indeed a laudable effort helpful in many ways. However, the problems one encounters with Meta Search Engines are many. They are plagued by time-outs, when search processing takes too long. Since most only retrieve the top 10-50 hits from each search engine, the total number of hits retrieved may be far fewer than found by doing a direct search on one of the search engines.
What Do Search Engines Really Want
Yahoo, MSN and Google are the big search engines and directories. Everyone who creates a site wonders how to obtain traffic to their recently created site, this is the most significant question every new webmaster asks, is how to do this.
Fresh content is very significant in terms of search engine optimization. For example, a page that has its content simplified daily will find that search engine crawls the page more often than the other less active pages. Adding more fresh content to your site is very important since it keeps the search engines coming rear to your site.
Make sure you let alone linking to other webmaster that is not ethical, if you link to someone who the search engines ban it may affect your rankings on the search engine. Try to get other websites that are applicable and that already appear in the search engines to link to your website. Indexing is when a web crawler or spider goes through your site and reviews all the relevant keywords, links, and information restricted on your site. Not surprisingly, they often rank very extremely when you search for relevant words.
To construct links many webmasters use directories, article directories and reciprocal link exchanges and some higher webmasters use associate programs. There are a few dissimilar reasons why search engines place a high value on the web directories which are human-edited. Humans take the time to assessment the links and the sites making the directory link a dependable link which is approved.
Fresh content is very significant in terms of search engine optimization. For example, a page that has its content simplified daily will find that search engine crawls the page more often than the other less active pages. Adding more fresh content to your site is very important since it keeps the search engines coming rear to your site.
Make sure you let alone linking to other webmaster that is not ethical, if you link to someone who the search engines ban it may affect your rankings on the search engine. Try to get other websites that are applicable and that already appear in the search engines to link to your website. Indexing is when a web crawler or spider goes through your site and reviews all the relevant keywords, links, and information restricted on your site. Not surprisingly, they often rank very extremely when you search for relevant words.
To construct links many webmasters use directories, article directories and reciprocal link exchanges and some higher webmasters use associate programs. There are a few dissimilar reasons why search engines place a high value on the web directories which are human-edited. Humans take the time to assessment the links and the sites making the directory link a dependable link which is approved.
GoogleBot and other Spiders
Googlebot, Yahoo Slurp, and MSNbot and such other spiders, bots and crawlers, shorn of their technical names, are merely programs that accumulate information for search engines.
These search engines bots, particularly Google, Yahoo and MSN bots, gather key information about your page for use in their respective search engines. These spiders are not wholly undesirable - it is because of these spiders, you are indexed more often to be displayed in the search engine results pages.
Let us understand that a spider only a computer program that follows certain links on the web picking up information as it goes. Because these crawlers are merely computer programs, they are not very intelligent and therefore get caught in endless loops - more so, in dynamic web pages.
Of course, there are times when you wish to avoid certain pages or images indexed and this is possible with what is called robots.txt file which is a document that instructs spiders what they may or may not index.
Should you choose to minimize the impact these spiders have, you can instruct them not to follow one specific link by inserting in the anchor tag: rel="nofollow". This will lessen the outgoing number of links and help you maintain your page rank.
Anyway, things are not always that simple. There are also bad bots that disobey your robots.txt and are unmindfully harvest your email address. To overcome these bad bots, some people use java script to "hide" their email addresses.
There was a time when predicting the behavior of common search engine spiders was not difficult. But, in today's changed scenario, predicting search spiders is not easy with a rapidly growing number of spiders and search databases galore to reckon with.
Till recently, GoogleBot was the only meaningful search spider in operation and Google fed search results to most of its competitors.
A period of couple of years is a long time for search engines to improve and develop. Today, there are four major general search engines and numerous vertical search tools, each with its unique algorithm and spider schedule.
Today's spiders have become extremely intelligent and there is no saying when and where a spider will crawl. Most spiders identify and visit an active website very frequently. It is found that spiders from Ask Jeeves visit at least once a day while MSN and Yahoo spiders visit the index page several times a day. Google only visits the index page, roughly twice a week.
A lot of developments have taken place and search engine spiders are now able to contextualize content within a domain and schedule visits accordingly. Although the timing and frequency of spider visits have changed radically, the behavior of the spiders remain the same.
It is found that of all the spiders, the most active is MSNBot. Visiting each document in its index page daily, MSNBot are sometimes unaware when to quit. Next to MSNBot, Ask Jeeves and Yahoo appear to be the most active of the major bots. Strangely, the least active is GoogleBot, which visits each document in site roughly once a month and does not follow any set pattern.
Now, a way has been found to navigate spiders through the site by creating a basic, text- based sitemap fixed to the back of your website. The sitemap must necessarily list every document in your website. Add a link to the sitemap as footer in each page. For Google, you must create a XML based sitemap.
A fortnight after implementing the HTML sitemap and uploading your XML sitemap to Google, observe where the spiders are visiting and which documents receive the maximum visits. You will realize spiders can be very friendly and helpful.
These search engines bots, particularly Google, Yahoo and MSN bots, gather key information about your page for use in their respective search engines. These spiders are not wholly undesirable - it is because of these spiders, you are indexed more often to be displayed in the search engine results pages.
Let us understand that a spider only a computer program that follows certain links on the web picking up information as it goes. Because these crawlers are merely computer programs, they are not very intelligent and therefore get caught in endless loops - more so, in dynamic web pages.
Of course, there are times when you wish to avoid certain pages or images indexed and this is possible with what is called robots.txt file which is a document that instructs spiders what they may or may not index.
Should you choose to minimize the impact these spiders have, you can instruct them not to follow one specific link by inserting in the anchor tag: rel="nofollow". This will lessen the outgoing number of links and help you maintain your page rank.
Anyway, things are not always that simple. There are also bad bots that disobey your robots.txt and are unmindfully harvest your email address. To overcome these bad bots, some people use java script to "hide" their email addresses.
There was a time when predicting the behavior of common search engine spiders was not difficult. But, in today's changed scenario, predicting search spiders is not easy with a rapidly growing number of spiders and search databases galore to reckon with.
Till recently, GoogleBot was the only meaningful search spider in operation and Google fed search results to most of its competitors.
A period of couple of years is a long time for search engines to improve and develop. Today, there are four major general search engines and numerous vertical search tools, each with its unique algorithm and spider schedule.
Today's spiders have become extremely intelligent and there is no saying when and where a spider will crawl. Most spiders identify and visit an active website very frequently. It is found that spiders from Ask Jeeves visit at least once a day while MSN and Yahoo spiders visit the index page several times a day. Google only visits the index page, roughly twice a week.
A lot of developments have taken place and search engine spiders are now able to contextualize content within a domain and schedule visits accordingly. Although the timing and frequency of spider visits have changed radically, the behavior of the spiders remain the same.
It is found that of all the spiders, the most active is MSNBot. Visiting each document in its index page daily, MSNBot are sometimes unaware when to quit. Next to MSNBot, Ask Jeeves and Yahoo appear to be the most active of the major bots. Strangely, the least active is GoogleBot, which visits each document in site roughly once a month and does not follow any set pattern.
Now, a way has been found to navigate spiders through the site by creating a basic, text- based sitemap fixed to the back of your website. The sitemap must necessarily list every document in your website. Add a link to the sitemap as footer in each page. For Google, you must create a XML based sitemap.
A fortnight after implementing the HTML sitemap and uploading your XML sitemap to Google, observe where the spiders are visiting and which documents receive the maximum visits. You will realize spiders can be very friendly and helpful.
Wednesday, July 2, 2008
Top ranking with Yahoo Store website
A Yahoo! Store website is an e-commerce platform in which an online business person is able to sell his products through a secure and dependable shopping cart system. Yahoo Store is a service provided by Yahoo to its customers to create online stores. This service is an excellent marketing tool for all those who are involved in selling goods and/or services. Some of its salient features include: Designing the site, creating a product catalog, providing customer service and product promotion.
Yahoo stores help those who use this service to obtain high rankings in search engines like Google, Yahoo, MSN and AOL.
Yahoo Stores is an exceptional aid that provides a variety of solutions to promote online sales. The entire content of the site is modified into a more qualitative data as content is the only tool that connects search words to a site. The site is well-structured to facilitate the search engine Robot to find the site easily once a search word relating to the site is entered. Yahoo Stores is designed to help search engines make the site more visible and to stand out and stay ahead of their competitors.
People are impatient and want the search engine to find exactly what they want. So, you must provide the search engines what they need so that the search engines list your site first.
As you may be aware, a standard Yahoo store does not put any keywords on the item pages. There are two ways to overcome this shortcoming. You can change the RTML templates so that it picks up the keywords that are written in the Variables Section of Yahoo store OR more preferably write very specific keywords for each and every page of the website. This may entail lot of work that is annoying but it will also be rewarding.
Next, the search engines will study the Title Tag of the web pages to examine the nature of the items. You should therefore use apt descriptive name for each of the items and include one keyword that people will use to find the item. You should also bear in mind that a search engine can not read images. You will have to necessarily go into your RTML templates and change images to text.
Provide accurate product descriptions in the content to your page so that the search engines understand what your page is about. If only you add a description that is perfectly written and rich in keywords, you are bound to get listed higher in the search engines.
It is of paramount importance that you provide links that lead to the rest of the pages in your website. You must also ensure your website is easy to spider. These may appear as small steps but every little step you take will greatly improve your Yahoo Store SEO
Everybody is clamoring to attract more traffic as increased traffic will lead to higher sales. If the traffic to your website is poor, then obviously you remain unknown or less known and nobody will buy from you.
Therefore it is imperative that you should fully optimize your website for the search engines. Advertising may be purposeful but it will be even more rewarding to be listed in the top ten of search engines.
Yahoo stores help those who use this service to obtain high rankings in search engines like Google, Yahoo, MSN and AOL.
Yahoo Stores is an exceptional aid that provides a variety of solutions to promote online sales. The entire content of the site is modified into a more qualitative data as content is the only tool that connects search words to a site. The site is well-structured to facilitate the search engine Robot to find the site easily once a search word relating to the site is entered. Yahoo Stores is designed to help search engines make the site more visible and to stand out and stay ahead of their competitors.
People are impatient and want the search engine to find exactly what they want. So, you must provide the search engines what they need so that the search engines list your site first.
As you may be aware, a standard Yahoo store does not put any keywords on the item pages. There are two ways to overcome this shortcoming. You can change the RTML templates so that it picks up the keywords that are written in the Variables Section of Yahoo store OR more preferably write very specific keywords for each and every page of the website. This may entail lot of work that is annoying but it will also be rewarding.
Next, the search engines will study the Title Tag of the web pages to examine the nature of the items. You should therefore use apt descriptive name for each of the items and include one keyword that people will use to find the item. You should also bear in mind that a search engine can not read images. You will have to necessarily go into your RTML templates and change images to text.
Provide accurate product descriptions in the content to your page so that the search engines understand what your page is about. If only you add a description that is perfectly written and rich in keywords, you are bound to get listed higher in the search engines.
It is of paramount importance that you provide links that lead to the rest of the pages in your website. You must also ensure your website is easy to spider. These may appear as small steps but every little step you take will greatly improve your Yahoo Store SEO
Everybody is clamoring to attract more traffic as increased traffic will lead to higher sales. If the traffic to your website is poor, then obviously you remain unknown or less known and nobody will buy from you.
Therefore it is imperative that you should fully optimize your website for the search engines. Advertising may be purposeful but it will be even more rewarding to be listed in the top ten of search engines.
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